LEARN CANADIAN
Branding
Advertising
Campaign
Social campaign for Learn Canadian, a CBIE initiative built to clarify Canada's message for international students and their parents across English and French.
Social campaign for Learn Canadian, a CBIE initiative built to clarify Canada's message for international students and their parents across English and French.
A clearer message for a changing context
Policy changes had created uncertainty around studying in Canada. The campaign's first job was to clarify that Canada remains open, then connect that message to practical information students and families could use.
One system across two languages
English and French content share the same typography, color, and image logic. The system stays recognizable across guides, campaign stories, and longer editorial formats without flattening the message.
Speaking to students and parents
Both audiences need clarity, but they do not ask the same questions. The campaign adapts its emphasis across formats while keeping the central message and next step consistent.
"Gerson was great to work with. He's a great designer and was able to bring the concept to life with excellent communication and in a timely manner. Wouldn't hesitate to work with him again!"
Braeden Ching,
Strategist