Sofia Grimoldi
Web Design
Development
Sofia Grimoldi is a visual artist working across photography, film, and creative direction. I created the visual system, interaction, and structure around her work.
Art Direction by SALT Studio & Juana Martignone. Design and Development by Gerson Portillas.
Sofia Grimoldi is a visual artist working across photography, film, and creative direction. I created the visual system, interaction, and structure around her work.
VISIT SITEArt Direction by SALT Studio & Juana Martignone. Design and Development by Gerson Portillas.
The work sets the pace
Sofia moves between photography, film, and creative direction. A conventional project grid would have made that work feel too fixed. I arranged the site as a visual sequence, with images that appear, repeat, and shift pace inside a deliberately quiet interface.
Movement as structure
Motion gives the site its rhythm. Image cycles, layered video, and sound mark changes in mood and guide the viewer through the work. The result feels closer to a film edit than a static archive.
One system, different modes
The same framework supports an evolving archive, an artist profile, and a working shop. A restrained typographic system connects each mode while giving the content enough freedom to remain unpredictable.
“I would work with Gerson many more times! He's great and very professional, highly recommended!”
Sofia Grimoldi,
Visual Artist