CLIENT
LEARNCANADIAN.CA
MY ROLE
Branding, Advertising
WORKED WITH
SPLASH CREATIVE STUDIO
FROM THE CLIENT
"Gerson was great to work with. He's a great designer and was able to bring the concept to life with excellent communication and in a timely manner. Wouldn't hesitate to work with him again!"
Braeden Ching,
Strategist
OVERVIEW
Recent policy changes created uncertainty about studying in Canada - confusing messaging, shifting perceptions, international students unsure if they're still welcome.
Learn Canadian is a national initiative launched by CBIE and 225+ education organizations to clarify the message: Canada remains open. I designed the social campaign - posts for students and parents (English and French), lead magnet, brand assets. Clear messaging for both audiences.
