Selected Works

A few projects I've had a hand in.
Brand, product, and e-commerce.

LUMI GUMMIES

Art direction, AI prod, Advertising, Product imagery

An AI-produced Meta campaign for Microdose’s Lumi Gummies. Six flavors, three formats, one editorial language - every frame planned, lit and directed like a real shoot.

SOFIA GRIMOLDI

Web design, Development

Sofia Grimoldi is a visual artist working across photography, film, and creative direction. I created the visual system, interaction, and structure around her work.

OFFGRID

Art direction, Branding, Web design, Development

OFFGRID was shaped to establish a clear, human-centered brand and website that communicates its value and drives waitlist sign-ups.

GATORADE SPORTS SCIENCE INSTITUTE

Web design, Branding

Digital redesign for GSSI LATAM. Unified platform turning complex research into accessible knowledge for sports professionals.

AI prod, Visual identity, Web design, Development, E-commerce

Landing page for S1 3D printer. Balanced technical credibility with clarity - answered real questions about speed and capability.

VAN CAMP'S

Web design, Branding

Van Camp's redesign. 75-year tuna brand that didn't need recognition - it needed relevance. Rebuilt around sourcing and transparency.

LEARNCANADIAN.CA

Branding, Advertising

Social campaign for Learn Canadian. CBIE initiative promoting Canada to international students. Built for two audiences - students and parents in English and French.

MUSEIGHT

Art direction, Branding, Web design, Development

Brand and web for Museight. Rewards fans who actively support emerging artists. Started as an idea, finished like a real product.

INTO THE ARCANE (NDA)

User experience

A themed concept for TFT Set 13. Brought Arcane's world into competitive strategy to pull in new players without losing the veterans.

TRIPADVISOR X SDTA (NDA)

Production, Campaign

A crafted space that combines modern aesthetics with a beachy vibe, creating the perfect environment for people to experience the city's culture and consider San Diego as their next destination.

ADOBE STE EXPRESS (NDA)

Production, Campaign

Adobe Express campaign for students. AI-driven visuals that made the tool feel less like software and more like a creative shortcut.

TRIBECA FESTIVAL (NDA)

Production, Campaign

An awards ceremony built entirely on Instagram - Live, IGTV, and in-feed posts turned a traditional format into a native digital event.

TWITTER SIZZLE REEL (NDA)

Storyboarding, Production, Campaign

Twitter's premium takeover suite relaunch. Visual narrative and storyboard built to position Timeline and Trend Takeover as must-buys.