An AI-produced campaign for Microdose’s Lumi Gummies. Six flavors, three formats, and one visual system built to make each product feel distinct without losing the family resemblance.

I developed the imagery from concept through final art direction, treating generative tools with the same rigor as a studio shoot: controlled composition, lighting, styling, and consistency across every asset.

The result is a campaign library designed for paid social, fast iteration, and consistent use across the full product range.