OFFGRID is an offchain exchange for onchain assets - simpler blockchain trading while maintaining security and self-custody.

I developed the visual identity and landing page pre-launch. The positioning challenge: most exchanges default to bold, colorful, cluttered aesthetics. OFFGRID's product was simplification.

The visual system is minimal and focused - sophisticated where competitors are loud, clear where they're complex.

Refined in a market that confuses bold with credible.