CLIENT

GATORADE SPORTS SCIENCE INSTITUTE

MY ROLE

Web Design, Branding

LED FOR

CONTRA STUDIO

OVERVIEW

Sports science content doesn't have to feel like a research paper. The Gatorade Sports Science Institute's Latin American platform needed a digital redesign that could make hydration and nutrition research genuinely accessible to students and professionals across the region.

I designed and built a unified website and design system that organizes a dense ecosystem of research articles, certifications, webinars, and educational tools into a clear, navigable experience. Dark aesthetic, green Gatorade-rooted accents, clean hierarchy - scientific credibility without the institutional friction.

The outcome: sports science research finally accessible to the people building training programs and managing athlete performance. No academic background required - just clear information professionals can find, understand, and implement.

FROM THE CLIENT

"I had the pleasure of working with Gerson over the past year, during which he played a fundamental role in some of the most important projects at our studio. He’s not only a talented designer, but a thoughtful, driven, and trustworthy professional who adds value wherever he goes!"

Sebastián Vélez,

Co-Founder & Art Director